I've gone from Graphic Designer to Art Director, on to Creative Direction, and in recent years, Brand Management. At the heart of that transition lies a deep love for creative work and an equally deep understanding of the challenges within those roles. I’ve learned that if business objectives or aspirations aren’t translated into clear brand objectives with well-defined targeting, there’s only so much a creative team can do. But when aligned with a well-managed brand, that same team can build brand equity and really add to the company’s success in more ways than just communication.
I’m always looking for interesting opportunities, either as a Creative Lead within an in-house department working closely with the Brand Manager, or the other way around.
I live in Vancouver, BC, with my wife, Alex, and our two kids, Alma and Liv.