During my three years at The Swedish Childhood Cancer Fund (Barncancerfonden), I wore a big creative hat – from classic graphic design in all channels to signing off on agency material. I'd be brainstorming in one project and implementing design in another, all while digging into the challenges of the sales teams.
The concept:
Swedish is a compound language, which means you can combine two words without spaces or hyphens. "Barncancer" would be "Childrencancer". The brilliant concept became "Children and Cancer don't belong together – help us separate the word." In Swedish, "separate" also translates "to share," and here, it adds to the action as "and share the message."
The concept:
Swedish is a compound language, which means you can combine two words without spaces or hyphens. "Barncancer" would be "Childrencancer". The brilliant concept became "Children and Cancer don't belong together – help us separate the word." In Swedish, "separate" also translates "to share," and here, it adds to the action as "and share the message."
We received awards such as 100-Wattaren and Guldägget.
