During my three years at The Swedish Childhood Cancer Fund (Barncancerfonden), I wore a big creative hat – from classic graphic design in all channels to signing off on agency material.
The concept:
Swedish is a compound language, which means you can combine two words without spaces or hyphens. "Barncancer" would be "Childrencancer". The brilliant concept became "Children and Cancer don't belong together – help us separate the word." In Swedish, "separate" also translates "to share," and here, it adds to the action as "and share the message."
The concept:
Swedish is a compound language, which means you can combine two words without spaces or hyphens. "Barncancer" would be "Childrencancer". The brilliant concept became "Children and Cancer don't belong together – help us separate the word." In Swedish, "separate" also translates "to share," and here, it adds to the action as "and share the message."
We received awards such as 100-Wattaren and Guldägget.
