As an Art Director at Telenor's brand department, I worked closely with our strategic agency, Acne. My focus centered on translating Above The Line (ATL) marketing concepts into multi-channel Below The Line (BTL) executions spanning physical stores, Out-of-Home advertising and social media platforms.
I also played a vital role in the organization by working in tandem with the Global Creative Director to address the challenge of unifying worldwide brand communication, ensuring a consistent global brand identity and how that would work in production.
