In 2020, I was asked to design the brand and visual communication for Nobel Week Lights. The challenge was to harmonize it with the existing Nobel Prize graphic identity while maintaining a unique appeal.
Nobel Week Lights was a huge success. The media strategy had an international focus, resulting in articles in international media outlets with a broad reach. Visual marketing materials were provided to all partners for use in their respective channels. The communication for the festival was centered around the channels of the Nobel Prize Museum.
Nobel Week Lights garnered 102 articles with a potential reach of 165 million, accumulated 1,052,952 impressions, received 16,290 clicks on our posts and had a live audience of 475,000.
